Manchester United

Back in the early 2000s, the low-cost carrier model was not yet tried and true. It was still something that was considered questionable in terms of sustainability and whether the business model will stand the test of time. With that context in mind, it was shocking when word got out that a tiny Malaysian budget airline such as AirAsia was to sponsor an internationally known team like Manchester United in 2005. The move signaled a call for recognition of AirAsia’s growth and marked us as a force to be reckoned with.