Country: Malaysia

AirAsia launches world’s first airline SMS booking

On 19th August 2003, we introduced the world’s first Airline SMS Booking, with a launch officiated by then-deputy Prime Minister Dato’ Seri Abdullah Ahmad Badawi. The booking was priced at RM0.30 per SMS. From a time where flight bookings were mostly made via call centers or over the counter, this was an innovative push to […]

Have you flown AirAsia?

The catchphrase ‘Have You Flown AirAsia?’ was our first regional brand campaign with a TV commercial produced by acclaimed Malaysian film director, the late Yasmin Ahmad.

Dare to Dream: Azizulhasni Awang

The classic AirAsiaa red cap signed by Malaysian track cyclist and Olympics bronze and silver medallist Azizulhasni Awang. Azizul was signed as a brand spokesperson under our sports initiative #DARETODREAM.

#FAIRAIRPORTTAX

A limited-edition T-shirt produced as part of our efforts to fight for fairer airport taxes for our passengers.

Lazarus Shuib’s photo album

This album is a donation from the personal collection of Lazarus Shuib, a senior cabin crew based in Penang and the designer behind AirAsia’s iconic cabin crew uniform. Having joined AirAsia in 2001, Lazarus has seen AirAsia as a full-service airline under DRB-HICOM and the subsequent takeover and growth of AirAsia as a low-cost behemoth […]