airasia launches world’s first airline SMS booking

On 19th August 2003, we introduced the world’s first Airline SMS Booking, with a launch officiated by then-deputy Prime Minister Dato’ Seri Abdullah Ahmad Badawi. The booking was priced at RM0.30 per SMS. View more photos from our launch here.

Have you flown airasia?

The catchphrase ‘Have You Flown airasia?’ was our first regional brand campaign with a TV commercial produced by acclaimed Malaysian film director, the late Yasmin Ahmad.

Dare to Dream: Azizulhasni Awang

The classic airasia red cap signed by Malaysian track cyclist Azizulhasni Awang. Azizul was signed as a brand spokesperson under our sports initiative #DARETODREAM.

#FAIRAIRPORTTAX

A limited-edition T-shirt produced as part of our efforts to fight for fairer airport taxes for our passengers.

Lazarus Shuib’s photo album

This album is a donation from the personal collection of Lazarus Shuib, a senior cabin crew based in Penang and the designer behind airasia’s iconic cabin crew uniform. Having joined airasia in 2001, Lazarus has seen airasia as a full-service airline under DRB-HICOM and the subsequent takeover and growth of airasia as a low-cost behemoth […]