Twice as Sweet for AirAsia

A poster created to congratulate Manchester United on starting the season in 2005 with a win over Everton.

The Airline with Balls

One of the first posters created to announce AirAsia as the official low-fare carrier for Manchester United, creating history as the first Asian low-cost carrier to sponsor one of the biggest football clubs in the English Premier League.

Manchester United Livery

As part of AirAsia’s sponsorship of English Premier League club Manchester United in 2006, the Manchester United aircraft, better known as the Red Devil, was dedicated to all Manchester United fans in Asia.

Highlights: Manchester United

Back in the early 2000s, the low-cost carrier model was not yet tried and true. It was still something that was considered questionable in terms of sustainability and whether the business model will stand the test of time. With that context in mind, it was shocking when word got out that a tiny Malaysian budget […]