Back in 2009, the low-cost carrier model was not yet tried and true. It was still something that was considered questionable in terms of sustainability and whether the business model will stand the test of time. With that context in mind, it was shocking when word got out that a tiny Malaysian budget airline was […]
In 2006, we launched ‘one airasia, one family’, an initiative to connect our regional offices and staff across the group. At that time, we had grown rapidly from 200 Allstars in 2002 to 2224 Allstars in 2006.