This livery was designed to launch the “airasia Skyrider Club”, a kids’ club for our young guests. Fronted by the main character and mascot, Ace – the kids’ club was built around the concept that flying should be fun, educational, and rewarding for adults and kids alike.
The launch also saw the introduction of our first kids’ meal – Ace Meal. Upon registration, each SkyRider gets a special members’ kit with an exclusive SkyRider passport and merchandise. The club also partnered with Nickelodeon to create a kids programme titled, “Passport Around Asia” featuring the superhero explorer, Ace the Skyrider.