When we launched our hub at Johor Bahru, this ad – referencing the iconic ‘Singapore Girl’ of Singapore Airlines – was created to target Singaporean travellers. The print ad was launched on Dec 3, 2004 and ran in Singapore’s Straits Times, Streats, Zao Bao and Wan Bao. Fun fact: the idea originated from Tony himself! Read more about it here.
470mm x 340mm
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