There’s a new girl in town. She’s twice the fun and half the price.

When we launched our hub at Johor Bahru, this ad – referencing the iconic ‘Singapore Girl’ of Singapore Airlines – was created to target Singaporean travellers. The print ad was launched on Dec 3, 2004 and ran in Singapore’s Straits Times, Streats, Zao Bao and Wan Bao. Fun fact: the idea originated from Tony himself! Read more about it here.

Details

Year
2004
Country
Malaysia
Item Type
Corporate ad
Dimensions
470mm x 340mm
Published / Created By
airasia
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