The catchphrase ‘Have You Flown airasia?’ was our first regional brand campaign with a TV commercial produced by acclaimed Malaysian film director, the late Yasmin Ahmad.
A limited-edition T-shirt produced as part of our efforts to fight for fairer airport taxes for our passengers.
Caterham Speed & Innovation card, featuring racing drivers Heikki Kovalainen and Vitaly Petrov.
The earlier stages of the airasia logo had its font tilted upwards.
Font design for airasia Thailand. 12th November 2003, airasia partners with Shin Corporation of Thailand to establish airasia Aviation Co. Ltd. (airasia Thailand).
airasia’s original wordmark logo was created in a special font. This was used when we first introduced a “new” airasia as a low fares no frills airline. “Now Everyone Can Fly” became a natural tagline for us. Tony and team went from meetings to meetings explaining how our low fares will open up the flying […]