Language: English

Forms

1. Limited Release and Received Damaged Form 2. Security/Risk Items Form 3. Release and Indemnity Form This form is for pregnant passengers and/or passengers who require wheelchairs. 4. Indemnity Form This form is for missing or insufficient travel documents.

Manual Boarding Pass

These were the first boarding passes that were manually filled up before boarding. There were no seat numbers printed as it was free seating back then. Fun fact: Each colour represented a different destination so our guest services team could easily identify the right guests for the right boarding gate!

Snack Attack Menu 5

Before there was Santan, our inflight menu was named “Snack Attack”. This was one of our most extensive and varied inflight menu from that time, featuring Asean dishes such as seafood congee, curry laksa, chicken congee, tom yum noodles, and soto ayam noodles! Prawn sambal sandwiches, anyone?

Snack Attack Menu 3

Some of the favourites from Santan has been part of the AirAsia journey from the get-go. Back in the day, our selection of hot food included Pak Nasser’s Nasi Lemak and Asian Fried Rice, sold on the Boeing 737-300s!

Snack Attack Menu 1

The humble beginnings of our inflight menu, dubbed “Snack Attack”. It was just a two-pager menu card with a selection of hot food, snacks, and AirAsia collectibles. At that time, we served plain old Nasi Lemak onboard as Pak Nasser’s Nasi Lemak has not been introduced. Look at those outrageous prices!

Snack Attack Menu 2

‘Word has it that one of the best Nasi Lemak to be had is on airasia’s morning flights’ – (New Straits Times). This edition of Snack Attack also marks the debut of our iconic Pak Nasser’s Nasi Lemak!

AirAsia Brand Book: Logo Guidelines (2007)

Pages from the AirAsia Brand Book in 2007. Seen here are some logo treatment guidelines required for AirAsia’s lorries, sales office materials, baggage tags, envelopes, passenger tags, livery for AirAsia’s Airbus A320 aircraft, staff ID, logo clear zones, as well as different versions of the logo to be used.

Signage Draft

Drawings and mock-ups of signage with annotated corrections.

AirAsia’s First Font and Taglines

Our original wordmark logo was created in a special font. This was used when we first introduced a “new” AirAsia as a low fares no-frills airline. “Now Everyone Can Fly” became a natural tagline for us. Tony and the team went from meetings to meetings explaining how our low fares will open up the flying […]