Tag: red

T-shirt: one AirAsia

In 2006, we launched ‘one AirAsia, one family’, an initiative to connect our regional offices and staff across the group. At that time, we had grown rapidly from 200 Allstars in 2002 to 2224 Allstars in 2006.

Aircraft Paper Model: Our First Day

We moved our operations from the Sultan Abdul Aziz Shah Airport in Subang to KL International Airport (KLIA) on the 4th of July 2002. To keep costs low, it is not typical for us to give away any freebies. However, to mark this momentous occasion, AirAsia created this paper plane model as a keepsake – […]

AirAsia Cares – Stickers

Before there was AirAsia Foundation, AirAsia Cares is one of our CSR efforts for places affected by natural disasters. These stickers were placed on boxes of donated items.

Manual Boarding Pass

These were the first boarding passes that were manually filled up before boarding. There were no seat numbers printed as it was free seating back then. Fun fact: Each colour represented a different destination so our guest services team could easily identify the right guests for the right boarding gate!

AirAsia’s First Font and Taglines

Our original wordmark logo was created in a special font. This was used when we first introduced a “new” AirAsia as a low fares no-frills airline. “Now Everyone Can Fly” became a natural tagline for us. Tony and the team went from meetings to meetings explaining how our low fares will open up the flying […]

AirAsia brand badge

The AirAsia brand badge was first created by the AirAsia Thailand team for use during events, interviews, and corporate photoshoots.