There’s a new girl in town. She’s twice the fun and half the price.

When we launched our hub at Johor Bahru, this ad – referencing the iconic ‘Singapore Girl’ of Singapore Airlines – was created to target Singaporean travellers. The print ad was launched on Dec 3, 2004 and ran in Singapore’s Straits Times, Streats, Zao Bao and Wan Bao. Fun fact: the idea originated from Tony himself! […]

Have You Flown airasia Campaign

‘Have you flown AirAsia’ was our first big brand campaign launched in 2009. Fun fact: It was Yasmin Ahmad who advised us to drop the word ‘lately’ from the campaign. It was supposed to be ‘Have you flown AirAsia lately?’ It was our first big brand campaign, and the line came from Tony himself. We’ve […]