9 DAYS | 100 HOURS | 1 BIG (583.8 SQM) WALL
After RedQ was completed in 2016, there was a huge exterior wall on the side of the building. Tony decided to commission a mural to capture and celebrate the AirAsia story of ‘Now Everyone Can Fly’, and the result was ‘A Dream Beyond the Skies’ by Malaysian artist Cloakwork.
The Brief
“RedQ boasts an international workforce from all over Asean and beyond. The ability to work together towards a common goal is a point unique to AirAsia and we’d like the mural space at RedQ’s exterior wall to capture this. AirAsia is a multinational company with a lot of heart. A lot of our successes is owed to the people who have made it happen. The company culture is a unique hodgepodge of experiences, diversity, passion, innovation and ultimately, a strong can-do attitude. The mission is simple – it’s to make flying affordable for everyone as captured by our tagline, “Now Everyone Can Fly”. With hubs in Malaysia, Indonesia, Thailand, Philippines, India and Japan, our top priority at RedQ is to instil the culture of One AirAsia; everyone working towards one goal of democratising flight. It’s not about being Malaysian, Indonesian, Thai, Filipina, Indian or Japanese – it’s about being an AirAsia Allstar.”
The Story
The brother aspires to be an adventurous pilot who could transport people across the world, connecting dreamers to the possibility of making their dreams come true. The sister aspires to be a passionate air stewardess who takes pride in listening to and learning from passengers, making passengers feel a one-of-a-kind experience when traveling. Wearing pieces of their father’s pilot uniform, the brother (wearing a shirt as a cape) and the sister (donning a tie around her head) symbolises the balance we need in life between work and play.
The Elements
The elements in the piece are a nod to our unique company culture – try to spot Asian elements of wayang kulit, a jeepney, a Japanese fan, an elephant, hibiscus and even a kite!
About the artist
Born and raised in KL, graffiti artist and illustrator Cloakwork is known for his distinctive cartoony, clean and energetic style. The Dasein graduate has also worked with BMW, adidas, HYPEBEAST, Converse, and Volkswagen.